Author: Denny Hay

You probably already know that ad tracking software is the
'life-blood' of any successful online business. Knowing exactly
where your visitors, buyers and subscribers are coming from can
save you boat-loads of wasted advertising dollars.
But, whose name are you branding in your ad tracking links?
If you're using an online ad tracking service, more than likely
it'll be their name in your urls. These types of links shout
"I'm tracking you!". And nobody likes to be tracked. Resulting
in limited clicks on your ad.
Or, if you use an url shrinking service, your ad tracking urls
will be disguised behind their name. Such as,
www.teenieurl.com/1234. This leaves a potential visitor
wondering what you're trying to hide. You could have a very
powerful ad, building anticipation to the very end. Then, BAM!
Your link says nothing about who you are or what you're offering
them. This is a major 'turn-off'. Again, resulting in limited
clicks on your ad.
Yes it's true, ad tracking urls are generally long, cryptic and
just plain ugly. So, you need some way to make them look
presentable and click-friendly in any type of advertising
situation.
One key ingredient of professional ad tracking software, is the
ability to cloak your ad tracking urls to make them
click-friendly. With the ability to create good looking ad
tracking links containing your name or your company name, you'll
see a substantial increase in click-thrus on your ads.
To brand your name while using ad tracking software, simply
setup a website with your name (or your business name) as the
domain name. For instance, mine would be dennyhay.com. Install
your ad tracking software on this website. Then track all of
your advertising campaigns for all of your products, or
affiliate products, from this one location.
By doing this, you can create ad tracking links like the
following examples, that look like just another page on your
website. And the visitor won't even know they're being tracked.
http://MyName.com/MyProduct/
http://MyBusinessName.com/MyProduct/
Or, possibly, for affiliate links:
http://MyName.com/recommends/ThisGreatProduct.html
Now, when you promote something with this type of ad tracking
link, even if you don't make an immediate profit, you'll be
branding your name. In the future, when you launch a product or
run a promotion, your name will be recognized, creating a
feeling of trust that would not normally be there, and it will
increase your sales.
Plus, other marketers will be more receptive to your joint
venture proposals, because they will notice your activity and
remember your name.
If you're serious about being successful with your business,
start telling people who you are by branding your name or your
business name in your ad tracking links. And get all the
visitors you deserve.

Article Source: http://www.articlesbase.com/marketing-articles/how-to-use-ad-tracking-so...

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